Fast Food

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The interactive 3D interface of Augmented Reality is about to transform the internet marketplace, and it has exciting capabilities to enhance many markets and activities. While the proliferation of online restaurant reviews and photos of food have already had an impact on how people dine and choose their dining experience, the advent of AR applications for enhanced dining will provide entrepreneurs restaurant owners and fast food franchises new opportunities to attract more customers, enliven their/p>

experience with cost effective entertainment, and offer fast food chains numerous ways to expand their brand identity. DDA is a leading developer of custom mobile software applications, and we launched our first AR project back in 2009. Apple’s introduction of ARKit in 2017, as well as the widespread use of smartphones, tablets, and hands-free devices makes the implementation of AR concepts even more advantageous, and gives the world of fast food myriad ways to energize their business.

Need

The fast food industry has seen some significant challenges in recent years, and developers of restaurant franchises need to add value and to attract customers with more innovation in a competitive marketplace. Automated kiosks and robotic staff can be one way to streamline operations, but AR is another technique for using cutting technology that can be implemented for enhanced dining. The immersive and interactive properties of Augmented Reality make it ideal for customized transactions, and for the setting for the restaurant to be changed at the pleasure of the customer.

Benefit

Augmented Reality truly has the potential to transform the traditional bricks-and-mortar dining experience into something special and unprecedented. Fast food chains in particular are ideal for this type of development because it is an investment in virtual systems that will deliver long term value in a competitive world, distinguish themselves from smaller restaurant developers, and provide innovation among its competitors, and all without additional investment in costly construction.

Concept

There are many ways for AR to be implemented in a fast food environment, but here is one likely scenario. Upon arrival to the restaurant, a user of an online device can access an app associated with the fast food brand. You can order online from a 3D menu, with a 3D avatar as your cashier. The interactive capabilities of Augmented Reality will shine here because it can be readily updated and customized cost effectively. After the patrons sit down to eat, the experience can be customized through the AR application. Each diner can use their unique camera perspective to place themselves in a different 3D computer modeled environment. They can even adjust the appearance of the other diners in the restaurant for an adventurous and entertaining experience. The entire scenario -- the architecture, the colors, the characters, and the entire brand identity can be modeled and refashioned for cost-effective value the customers can interact with and enjoy. AR can transform a bricks and mortar establishment into a launching pad for interactive entertainment for the whole family.


At DDA, we specialize in crafting internet environments and experiences. We take innovative concepts and apply a robust development process to deliver logical, market driven results that can be tracked and measured. Our studio is conveniently located outside Philadelphia and we maintain one of the most comprehensive skills sets in-house of any software development company. Because we do not outsource any of our work we can keep development costs low and client communication high on our priority list. This streamlined approach focuses on the core goals of the project and ensures maximum integration of all special features for a flawless and integrated final product. If you would like to know more about how Augmented Reality can add new energy to your business, we’d be happy to arrange a time to discuss it in detail.

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