Magic Purple Stylus App - Augmented RealiTease

The Magic Purple Stylus

25 Years of Digital

The exciting interface of augmented reality is about to have major impact on the software development landscape, and Augmented RealiTease is a full service interactive multimedia developer that's been leading the way in augmented reality since 2009. They are anticipating a new wave of apps that take full advantage of the features and exciting possibilities augmented make available. The recent introduction of ARKit and ARCore, Apple and Android's respective augmented reality development platforms, makes it possible for anyone with a smartphone or tablet to access high quality AR experiences by using the camera as the source of the interface.

A wide range of virtual graphics can be layered into your unique camera perspective to enhance the real environment with all sorts of specialized information. The Magic Purple Stylus is one among many concepts Augmented RealiTease believes will prove to be popular in the marketplace, and one that can provide hours of fun for children worldwide.


The much loved children's book, Harold and the Purple Crayon, depicts a world of Harold's own making. We watch him draw his new world, and as he traverses the white page, he populates the landscape with his drawings. The Magic Purple Stylus is an app that reinterprets such a journey in an augmented reality context. This fun and smart app concept engages children in an interactive way, encouraging them to play an active role in the world around them.


The Magic Purple Stylus will put a whole new generation of users in touch with the beloved classic, and offer a fun and exciting way to introduce the augmented reality to children. As the interface of the future, augmented reality will be used by today's children tomorrow, and The Magic Purple Stylus will give them a great start.


The Magic Purple Stylus starts with the augmented reality of drawing in your living room and gradually turns it into a completely virtual environment of your own making that you can move into and explore. Take a real vase and draw over it to make a virtual one. You can selectively redraw elements in the room and they will appear as if you replaced them in the camera scene. You can change walls, add doors, and add rooms beyond those doors. Like Harold you can make a new world to navigate in, look around, and arrive back in time for dinner. The immersive properties of AR allow users to engage with virtual objects, with photorealistic rendered effects that update in real time. You can draw new virtual objects for placement, or select them from a menu to customize and place. Patterns and textures can be added to the virtual environment or the objects within it. The Magic Purple Stylus will also allow you to share your custom environment skins with other app users, so the results can be shared and developed with your friends.

About Augmented RealiTease

DDA formed Augmented RealiTease as a full-service interactive multimedia developer to focus on the design and development of augmented reality applications. They have deep experience in the creation of cutting edge software, with original contributions in virtually all forms of digital interactive multimedia design and development. Their team of professional designers, programmers, and multimedia specialists are prepared to handle any software development challenge in house, whether it requires continuing medical education (CME) and other eLearning platforms to videos, animations, mobile apps, and more. Maintaining full control of every project component allows Augmented RealiTease to keep the client fully informed during every phase of project development, and ensure a complete integration of the final result, with a seamless experience for the end user, across all platforms to every device.

In addition to multiple awards for interactive web design and search engine marketing, Augmented RealiTease won Tabby Awards in both 2012 and 2014 for two of its own original tablet applications. To learn more about augmented reality and become a part of this exciting new future, step off into the landscape of new opportunities and contact us today.

Augmented Reality Concepts by DDA

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