Augmented Reality Steel Application - Augmented RealiTease

AR Steel

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Augmented reality is a revolutionary new computer interface that's going to have a major impact on the future of modern industry. Originally developed as a method for doctors to interface with technology during robotic surgical procedures, augmented reality has evolved into a platform that's readily available over a smartphone or tablet. Apple and Android have both introduced their AR development platforms, named ARKit and ARCore respectively, and this will allow innovative developers and entrepreneurs to create augmented reality applications for all kinds of interests, activities, and businesses. One of the unique features of AR that make it useful as an interactive interface is its use of the camera as the source of its interface.

Apps customized for specific industries can create a comprehensive method for organizing and identifying inventory, oversee equipment and processes, and identify personnel. As a leading full-service interactive multimedia developer, Augmented RealiTease focuses on the design and development of augmented reality applications, and they have a set of concepts geared to specific industries that are ready for development and implementation. For example, AR Steel can employ augmented reality to facilitate operations in and around a steel manufacturing and storage plant.


Manufacturing and distributing steel is a challenging business, involving teams of personnel, heavy duty equipment and vehicles, raw materials, and a set of production and post production processes. AR Steel will allow users to scan the facility and orient themselves to all of the details of the operations, with industry specifications and text labels that connect you more directly into the environment.


AR Steel has the potential to be a leading development in the advancement of facilities management software in general, and an innovative and highly useful tool for the steel industry in particular. The immediacy and interactivity of AR Steel and the augmented reality interface will likely add robust value in a competitive marketplace.


There are many different classification systems for the wide variety of metals and alloys sold today, designed to meet several specific interests. For example, welders refer to the American Iron and Steel Institute (AISI), which classifies steels. The Society of Automobile Engineers (SAE), classifies the metals used on motor vehicles, and the American Society of Mechanical Engineers (ASME) oversees codes that pertain to pressure vessels, fittings and pipe. Metals used in the petroleum industry are regulated by the American Petroleum Institute (API) and the widely known American Society for Testing and Materials (ASTM) maintains over 12,000 codes for various metal products. The U.S. Military (MIL) and some federal government agencies also maintain their own codes for their steel projects.

AR Steel can be adapted to recognize any type of labeling system and link it to a set of data that appears when items in the plant are scanned. This basic premise creates the platform for a comprehensive suite of tools. Metals in stock can be scanned for alloy composition, properties and capabilities, price per square foot, and inventory management. Equipment can be scanned for make and models numbers for specs and diagnostics, repair schedules, replacement parts, etc. AR Steel will recognize processes and add detailed information for progress reports, phasing, and scheduling. Augmented reality has a facial recognition component that facilitates personnel identification for more efficient operations management. Vehicles in and around the plant can be recognized by the app, will provide information like capacity, current work order, schedules, fuel status, and more. AR Steel may prove to be a model for the future of steel plant management.

About Augmented RealiTease

DDA, the parent company for Augmented RealiTease, is a leading software developer with a long list of satisfied repeat clients, including many in the steel industry. DDA has made a significant contribution in nearly all forms of digital interactive multimedia design and development, and formed Augmented RealiTease as a full-service interactive multimedia developer to focus on the design and development of augmented reality applications. Augmented RealiTease won Tabby Awards in both 2012 and 2014 for two of its own original tablet applications, in addition to multiple awards for interactive web design and search engine marketing. The team of professional designers, programmers, and multimedia specialists at Augmented RealiTease uses a logical and iterative approach to software development, and is prepared to handle every aspect of the project without the use of third-party subcontractors, whether it involves continuing medical education (CME) and other eLearning platforms, videos, animations, mobile apps, or virtually any other kind of multimedia. Be an innovator in your industry, lead the way with cutting edge software applications that advance your business goals, and capitalize on the benefits and features of augmented reality. Learn more about AR Steel by contacting Augmented RealiTease today.

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