AR Lepidoptery App by Augmented RealiTease

AR Lepidoptery

25 Years of Digital

Augmented reality is a valuable new tool, with a unique interface that represents the next advance in interactive multimedia design. By using a camera lens as the source of its interface, augmented reality applications integrate the features of virtual reality into a real world environment. This capability makes it ideal for all types of uses, from business and medical applications, to a wide range of applications for entertainment, hobbies, and education. Apple and Android have recently released their new AR development platforms, named ARKit and ARCore respectively. Now anyone can use the camera on a smartphone or tablet to access the latest augmented reality applications.

As a full-service interactive multimedia company with a specific focus on the design and development of augmented reality applications Augmented RealiTease created its first AR application in 2009, and is excited by the bright future promised by the advent of ARKit and ARCore. Augmented RealiTease has developed a set of innovative AR concepts, and AR Lepidoptery is just one of the many exciting opportunities for the future of AR software development.


Augmented reality is proving to offer distinct advantages over other methods of information delivery in certain contexts, and lepidoptery is one such example. AR Lepidoptery can be developed to provide a swift and accurate way to identify a specimen in your camera view without referring to guidebooks or other methods that take you out of the scene. AR Lepidoptery will let users stay focused on their finds and deliver the information directly into the scene for an enhanced experience that adds information dynamically.


AR Lepidoptery will offer an innovative and effective way to enhance a very popular pastime, one that can be used to enhance the experience of a hobbyist and a serious scientist. AR Lepidoptery will likely be part of a suite of applications that employ the immersive and real time information delivery of augmented reality to enhance our understanding of the natural world, and could indeed act as the platform by which new educational programs are deployed in the future.


Lepidoptery is the entomological study of moths and the three superfamilies of butterflies. Known as a field of serious scientific study, it is also a highly popular pastime for enthusiasts worldwide. AR Lepidoptery can be used by experts and laypersons, in both an individual and group context. While you're out on an expedition, you can access AR Lepidoptery with the camera on a smartphone or tablet. If you're out on your own, you can scan the area and find potential specimens for identification and information retrieval. Augmented reality can be used to identify passing butterflies, and offer more detailed information when desired, especially as to the rarity, frequency and migration patterns of these delightful creatures. For example, a fluttering Monarch can be located in your garden. A floating text label can immediately provide you with all of the details of the Monarch; its frequency in your area, its migratory pattern, now known to include Mexico as a key location, the migration timeline, typical lifecycle of the Monarch, how to identify its cocoon, and more. In a group context, AR Lepidoptery would enable users to share their finds in real time and to work together to track special discoveries.

About Augmented RealiTease

DDA is the parent company for Augmented RealiTease, and has made significant contributions to nearly all types of interactive software. Having garnered Tabby Awards in both 2012 and 2014 for two of its own original tablet applications, in addition to multiple awards for interactive web design and search engine marketing, DDA formed Augmented RealiTease in response to ARKit and ARCore. Augmented Realitease employs an experienced and highly skilled team of professional designers, programmers, and multimedia specialists with the capability to take on any software development challenge in house. Avoiding the use of third party contractors allows Augmented RealiTease to maintain full control of the project, streamline production costs, and stay in close contact with the client. Whether the project requires continuing medical education (CME) and other eLearning platforms to videos, animations, mobile apps, or any other type of software design or development, Augmented RealiTease ensures a flawless end user experience across every platform and every device. Learn more about augmented reality and AR Lepidoptery, and contact Augmented RealiTease today.

Augmented Reality Concepts by DDA

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