AR NASCAR App by Augmented RealiTease


25 Years of Digital

Augmented reality is the next generation of interactive multimedia design, with the capability to combine virtual computer graphics with a camera perspective for a unique experience that can be customized for a wide range of uses, from business and medical applications to all types of entertainment. Apple and Android have released their respective AR development platforms ARKit and ARCore, which has opened up the possibilities for AR development even farther. Now anyone with a smartphone or tablet can access augmented reality apps.

Augmented RealiTease introduced its first AR project in 2009, and the prospect of ARKit and ARCore has prompted them to propose a number of new concepts for the entire augmented reality application development landscape. AR NASCAR is a concept that takes full advantage of the features and capabilities of augmented reality to add information and to make the event more immersive and exciting.


NASCAR is a hugely popular event with millions of enthusiasts both in the US and worldwide. While the excitement of the event is enough for some, others may find the lack of information concerning vitals details of the race may leave them out of the loop. AR NASCAR can be used with the camera on any smartphone or tablet to view the racers and receive dynamic real time stats that engage the user more deeply into the race and the range of factors that affect the ultimate outcome.


More informed fans are more enthusiastic fans and AR NASCAR has blockbuster potential for the sports market. The immersive qualities of AR lend itself to a wide range of exciting enhancements for sporting events, and AR NASCAR is one example among many where augmented reality can make the experience of sports even more enjoyable.


An AR app developed exclusively for racecar enthusiasts, AR NASCAR allows users to scan the field of contestants during the race to facilitate identification. Dynamic text labels can identify each car, driver, and more. Accessed from a smartphone or tablet, AR NASCAR uses augmented reality to scan the racecars on the track. Users can have the option to select their favorite drivers, teams, or racecar, and a floating marker can appear onscreen above the car at all times to pick it out from the pack. Floating text labels can be activated to give the names of each driver, and a list of associated specs can be customized for user preferences, such as last pit stop, average speed, current ranking, pit crew details, and much more. Like many sports, the statistical details and behind-the-scenes information can greatly enhance a fan's understanding and appreciation, and AR NASCAR can use augmented reality as the ideal platform to deliver the details without taking you out of the action.

About Augmented RealiTease

Augmented RealiTease garnered Tabby Awards in 2012 and 2014 for two original tablet applications, and has received multiple awards for interactive web design and search engine marketing. Located just outside Philadelphia, their highly skilled team of professional designers, programmers, and multimedia specialists has comprehensive skill seta and the capability to handle every aspect of the project in house, without the use of third party subcontractors. Eschewing the use of third parties enables Augmented Realitease to streamline the production control costs and maintain excellent communication with the client during all phases. Augmented RealiTease is ready to meet the challenge, whether it involves continuing medical education (CME) and other eLearning platforms to videos, animations, mobile apps, and or any other type of software design or development. Advance your business goals and take advantage of the benefits and features of augmented reality. Learn more about AR NASCAR and contact Augmented RealiTease today.

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